An ‘affiliates page’ is a landing page for affiliates. Whoever is interested in joining your affiliate program, will first land on this page.

 

Its imperative to get the basics right and setup an ‘affiliates page’ that’s optimized for conversions. Because after all, your affiliates will drive a full blown sales channel for you.

 

There are a few critical elements of a successful ‘affiliates page’

 

Headline

 

As with every landing page, the headline is the most important part. It needs to be clear, concise, and short. Here are some examples of successful headline:

 

-  Join Our Affiliate Program

-  We’ve paid out over $XX,XXX in commissions. Why Are You Missing Out?

-  Partner With Us And Make $350 per Sale With Ridiculously High EPC’s

-  $1.46 EPC, 3.5% Conversion Rate on COLD TRAFFIC. $50 per Lead. In the next 60 Seconds You Could Be A Part of The Hottest Affiliate Program In The Health Niche.

 

Stats and Testimonials

 

Most merchants skip this step out but this section is a deal breaker/maker. All affiliates care about are STATS.

 

Here are some important stats that affiliates care about and you should consider putting them up on your affiliates page:

 

-  Payout percentage/amount per sale/lead

-  Payout frequency (NET15/NET30 etc)

-  EPC’s of best performing affiliates/Average EPC

-  Conversion rates

 

You should also try and get testimonials from your best affiliates and publish them on this page. Testimonials are the surest way to get an affiliate interested in your offer.

 

Why Should You Join

 

This section is to build up trust. You affiliates need to know they’re in good hands when they’re promoting your offers. No affiliate wants to work hard promoting your offer and then not get paid for his/her effort.

There are a few things you can do here to build up trust:


-  Mention your affiliate tracking solution (for example, Dekh Track)

-  Tell them you’ll email them when you launch a new offer/landing page/coupon/offer.

-  Give them the email address of your affiliate manager.

-  Tell them a bit about your sales funnel. Affiliates need to know the type of sales/lead funnels they’re going to promote.

 

Call To Action

 

The easiest call to action is a big-n-bold ‘Join Our Affiliate Program’ button. You can place this button prominently at the top of your affiliates page and at the bottom as well.

 

Dekh Track gives you an easy copy-paste code to embed our ‘Join Button’ on your affiliates page.

 

This ‘Join Button’ will take the affiliate to the offer enrollment page.

 

If a Dekh member is logged in and clicks on that button, they can apply to your offer without having to fill up the form (higher conversion rate)

 

We have optimized the ‘offers enrollment page’ for conversions.

 

Example

 

A wonderful example of a successful affiliates page would be… drumroll…

 

The ‘affiliates page’ for Dekh Track!

 

http://www.dekh.com/affiliates 

 

This is the page we use to drive affiliates to promote Dekh Track. And it works fabulously well.

 

So dive in, take notes, and launch your own.